Monday, January 27, 2020
Nestle Company Analysis Marketing Essay Introduction The marketing communication these days have changed like never before with more emphasis on the non conventional media rather than just relying on the mass media. Companies are no longer looking at the mass media as their saviour to reach out to the masses and convince them; on the contrary many of them find these mass media advertising as intrusive and the messages carried through them does not create the impact as much as they want it to be. Integrated marketing communication is the order of the day with multiple mediums used by the companies ensuring that they reach out to the customers in a more effective and efficient manner. By having the messages communicated through various channels they make sure that these companies are able to create a complete brand experience. IMC tries to integrate various marketing communication channels such as PR, online and social media, mass media advertising etc into one singular entity conveying a compelling simple theme that can get the customer s for the company. The main factor that these companies have to make sure is that they convey a unified message in all the mediums. There are several examples where companies in an attempt to woo the customers tried to pass on conflicting messages thus driving the customers away from them. Synergy between various mediums and the compatibility of the messages in all the mediums thus plays a very important role in this case (Fall C, 2002). NESTLE In UK In a recent media statement, the Swiss food giant Nestle said that they are well placed to cope up with the changing demographics and cost pressures and they are all set to rule the UK market. This statement came in view of the rise in the input prices by almost 10 % which has made other major corporations found wanting. Nestle still believes that they can be a market leader in confectionaries after the huge success of their brand Kit Kat which was well established. But the company has been under severe pressure to streamline its processes due to the fact that there has been an increase in the price of raw materials and that too the customer base in UK is more or less saturating leaving no room for further expansion. Major supplier of cocoa, Ivory Coast going through a rough political phase has been the reason for worry in UK confectionary industry. This leads to changes in prices even though Nestle claims that the pricing wont vary much and would be decided upon based on various segments that they are catering to (Ellwood, I. 2002). All these factors lead to the importance of having a loyal customer base and increased frequency of use by the existing customer base. In order to reach to your customer and get a share of their mind, especially in the FMCG segment it is essential that you have to reinforce the message again and again so as to get a top of the mind recall. In this age when one is bombarded with thousands of advertisements every day, unless and until you try out something different the customers are not really going to pay attention to you. One way to overcome this problem is using an integrated marketing communication approach, wherein the messages are passed on to the customers by means of various channels and thus reinforcing the message. By using various media options that are seen as non intrusive you are actually talking to the customers in a more conducive environment and hence they are more likely to listen to you (Davies, M. 1998). When y ou run a campaign it is essential to monitor the campaign and then guide it at each and every stage so that the money that is spent on advertising is not wasted. This is also possible by the use of various media options like Social and interactive media where the customers essentially form a part of the campaign thus giving them a feeling that they have an involvement in the whole process and thus they feel like owning the product. Integrated Marketing Campaign by NESTLE Nestle has been using Integrated marketing campaigns to good effect in almost all the countries they are into. They have been using non conventional media options to good effect so as to maintain the brand image that they have developed at the same time ensure a top of the mind recall in the minds of the customers. They have been into event marketing which is a very effective mode of communicating with your customers, as they are in a framework of mind to listen to you. C:UsersSharonDesktopAIM-path-to-purchase-generic.jpg For example their recent family days campaign as a part of the Minor league basketball sponsorship. They are using all the available media options for this purpose and have made an interactive website which has already attracted many hits in the initial days of the campaign itself. Thus by making the product a part of the events the company is trying to make it an essential part in the lives of those who love baseball and the customers start associating themselves with the brand more. This gives them immense opportunities to piggy-back on those events and thus creates a hype and excitement around the brand (Brassington, F and Pettitt, S, 2000). They can even analyse the current brand health and these events gives you the best platform to relaunch or reinforce the position in the market. By linking a campaign to loyalty and frequency programs the company can actually get more of repeat purchases thus ensuring that they are getting most out of a profitable customer by maintaining a lon g term relationship with them. Let us now look at various media options that are available, the pros and cons of them with respect to Nestle and then analyse whether they should go ahead with such an option or not. Mass Media Nestle being in FMCG category it is essential for them to advertise and remain in the minds of the customers and hence they have to use mass media. This is the cheapest option in terms of the cost per customer is concerned but the main worrying factor is that most of the developed nations have already admitted the famous death of mass media marketing as there are so many messages bombarded to the customers and they started ignoring the messages or is selectively paying attention to these channels. Another main factor that repels customer attention towards these channels are that the messages which are communicated are not distinctive or refreshing. For example when two companies Nestle and Cadbury comes up with a TV commercial about similar products, the customers dont find any major difference between the two and hence they tend to ignore both and the purchase is often impulsive. By Have a break Have a Kit Kat campaign the company tried to project the chocolate as a thing that can b e used whenever there is a break. The marketing teams often fall into this trap, they cannot survive the competition without getting a share of mind and voice which is possible only with mass media channels, but they themselves know that the message that they communicate is not targeted at the population that they are selling to or the majority does not care to buy the product. But in an FMCG industry in order to ensure parity with others in the market, companies are forced to make media expenditure on the product. The company thus have to ensure that they get the right TV spots whenever they are advertising rather than just extravagantly spending on Television advertising. In case of print media the life of ad is even longer and one can actually target the customers in a more effective manner. They can communicate their brand positioning in a more effective manner and the shelf value of such ads are much more than that of a radio or a TV commercial. Nestle has been not utilising this medium effectively, rather than just concentrating heavily on the TV commercials (Aaker, D and Joachimsthaler, E 2000). They should come out with effective Print ads in various national dailies and magazines that are meant for fun since their target group essentially reads these magazines and dailies. By means of print media, company can give more information to the customers and they can even invite them to be a part of various contests that they are planning in any campaign. Mobile Applications With widespread adoption of mobile phones, this is one of the important areas which can be effectively used by the Nestle. Most of the customers find mobile marketing as non intrusive and hence they welcome it if done in moderation. Again being an FMCG product Nestle have to combine this mobile marketing with any other sort of marketing such as event related or contests. They can give personalised information to individual customers on various product information and event sponsorships like that of Minor League Football Sponsorship. This medium is very effective because of the fact that the company can target its customers in a more effective manner. Unlike mass media which appeals to all sections of the population, in this case only the profitable customers can be targeted by effective use of CRM and database solutions. The messages are passed on to only those who have a good customer life time value according to the company statistics. This medium can also be used to lure those cus tomers who are likely to switch by offering them better deals and better variety of options. Given the tie up of Nestle with major retail stores in UK, it can be stated that they have good information about its customers preferences and they can utilise them to attract the customers into their fold. Online Media Marketers have realised the power of online media and almost every other company is trying hard to use the online media space to communicate their message to the customers. The customers on the other hand prefer this media much more than that of any other media channel because of the fact that this media channel gives them the option of a two way dialogue. Nestle can come up with initiatives to make customers a part of their marketing campaigns by means of suggestions and contests. Online media can be a double edged sword; it can create negative word of mouth which can affect the brand equity. No one realises it better than Nestle as they have already faced the brunt of Milk product campaign which gave them bad word of mouth and the news got spread all across the world in no time because of online media. There were several Boycott Nestle campaigns run across the world. So it has to be handled effectively. Online media also gives in-depth product information that the customers need. O ne of the main challenges that Nestle faces while addressing such an issue is that they have attract the customers to their website, which is difficult in case of an FMCG product. This can be done by having interactive sections, games and contests on the website which will draw the public towards these websites. The company can also go in for advertorials and expert comments which are taken with more credibility by the public. They develop a sense of trust in the brand when the products are endorsed by the domain experts and celebrities. Social networking is one major tool which is being increasingly used by many companies. People who are their target segment are internet savvy and spend most of their time in social networking sites like facebook. The company can promote their products through these sites and get a customer feedback directly from them (Assael, H. 1992). By placing the product promotions within various games and other applications that can help them in making the brand memorable in the minds of the people. One of the important factors why marketers prefer this media option is that they get a direct feedback over a specific marketing campaign that they run and hence they are able to mould it accordingly based on the needs and requirements of the company. Moreover internet offe rs them immense opportunities to promote the product at a very less cost and thus direct the expenses in a more effective manner. Out of the Home Advertising Out of the home advertising has moved on from the ages of static bill boards which occupied the advertising history for so long. Emergence of 3D sign-boards and likes has made the arena more compelling and attractive for the customer to take a note while he is on transit. There are several examples where companies engage in direct battles with the competitors through out of the home media (Baker, M. 2000). The industry is focusing more on OOH as it provides a cheaper substitute to the mass media at the same time helps them in making aware about the product. Nestle even though have been involved in a certain degree of Out of the home mode of advertising, they havent made any real breakthrough as afar as out of the home media is concerned (Booms, B.H. and Bitner, M.J. 1981). They heavily rely on 2D ordinary bill boards still. They have to move out of the conventional methods and try out something new like a 3D billboard. If the company has to target the rural segment then they have to effectively use it. Given the fact that the urban customer base are already on a saturation , Nestle has to concentrate more on its rural population and this can be done effectively with the help of Out of the home media channels. Direct and E-mail Marketing FMCG companies use less of direct and email marketing, as they have very little information as compared to that of many high involvement products. The company have not been using this media option that much. Nestle can still use direct mailers and e mails to its profitable customers. But still they wont have much of an option when they consider such an option. This can be used while they run any particular contests or to attract the customers to their websites. Nestle can use this mode of option to direct the traffic to the website and then promote the products through the website. Marketers can measure the response rate of the direct mailer campaigns and hence can monitor the same very easily. Many companies ignore this route but Nestle can make use of this mode so that it can complement other methods of marketing (David Sebastan, 1959). PROS CONS of IMC: Why it should be Used? One of the main advantages of using an IMC approach in case of an FMCG is that it helps in effective cross functional merging of various media channels rather than just depending on the mass media to deliver. With an integrated marketing approach communication with the customers improves and it ensures that customers voice is also heard and at the same time gives them a sense of involvement in the whole process. By profiling the customers based on demographics and psychographics, Nestle can actually target only those who are actually a part of the target group rather than just communicating with anyone and everyone who is not a part of companies target group (John Gullivan, 1998). By applying strategic segmentation of customers, the company would be clear with respect to the communication objectives that they are upto and they help them in simplifying the whole process as they get an idea about how much to spend on each channel based on the effectiveness of the medium. Integrated mar keting communications approach also makes sure that many offline and online mediums which have high potential but rarely used are also used in the process to ensure that the customers are attacked from all the sides and they essentially develop a sort of bonding with the customers (Hoyer, W.D. and MacInnis, D.J. 2001). With the advent of online and internet marketing numerous ways to woo the customers such as Search engine optimisation e marketing campaigns pay per click, blogs, RSS podcasts etc are used which have proved to be non intrusive and very effective in reaching the customers. One of the main advantages of such a campaign is that Nestle would be able to customise the marketing communications based on the time budget and resources of the customers. This helps in streamlining the available resources with the company in a efficient manner. Nestle being a large corporation has the financial muscle power to utilise various channels to reach out to the customer and thus create a visible difference in their current campaign. The main disadvantages of such a campaign are that there need to be simple message that needs to be communicated through various mediums. If the messages in various mediums are contrasting then it is never going to work in favour of the company. It also depends excessively on the database that the company have and the profiling that they do with the data. If not done in a proper manner then all the money that one spends on it is going to be wasted (Glynn Mangold, David J. Faulds, 1992). The benefits of such campaigns are that it helps the company is maximising the use of money that they spend on marketing communications and it has been seen in many examples that the net results out of such campaigns per dollar is much more than that of normal mass media communications. It helps in interacting with the customers at an individual basis which is more effective and when you have a simple compelling story to tell through various media channels it is going to be a success for sure.
Sunday, January 19, 2020
Do animals have feelings? We may never know for sure, but for those of us who think they do, there are animal rights groups. For those of us who donÃ¢â¬â¢t think so, or just donÃ¢â¬â¢t care, thereÃ¢â¬â¢s indifference and thereÃ¢â¬â¢s hunting. The morality of sport and commercial hunting has been in question for centuries. I could open a economy size can of worms about fox hunting in England, whale hunting in Japan, and tiger hunting in Africa. I think itÃ¢â¬â¢s safe to say that most of us are supportive of protecting endangered species, but what about the plentiful fauna of Missouri? Chock full of birds, fish, deer, and rodents, should they be protected as well? In November of 1997, singer Fiona Apple teamed up with People for the Ethical Treatment of Animals (PETA), to speak out against Butterball and their Ã¢â¬Å"How To Cook A Turkey HotlineÃ¢â¬ . Ã¢â¬Å"Please join me in calling Butterball,Ã¢â¬ implored Apple, Ã¢â¬Å"to tell them there is no proper way to kill and cook these beautiful birds.Ã¢â¬ Okay, so maybe you love animals but youÃ¢â¬â¢re not a vegetarian. The next question is about the affects of one killed or injured animal on many. Take deer for example. Many hunters claim that any deer that escapes from a hunt later returns to the herd without suffering any ill effects. Even if they donÃ¢â¬â¢t get away, there is no damage done to the population and the hunters have done nothing but their part in keeping populations to a healthy low. Apparently, according to the League Against Cruel Sports, this is entirely untrue. The babies that eventually die of starvation are lost along with their mothers. They also same that by the end of a long day of running for their life, the deer may have lost so much body heat that they succumb to hypothermia and pneumonia. Another cause of deer fatalities during hunting season is myopathy, which is due to the stress and over-exertion of a long pursuit. The lactic acid builds up, which causes extreme pain, it breaks down muscle tissue. Death finally comes, usually as a result of kidney failure. The organizationÃ¢â¬â¢s website also lists a Ã¢â¬Å"pack of liesÃ¢â¬ . They are quotes which many have believed to be true but by scientific evidence and statistics, really arenÃ¢â¬â¢t. Ã¢â¬Å"Farmers currently tolerate deer on their farms and suffer consequent crop losses because the deer provide them with Ã¢â¬ËsportÃ¢â¬â¢ as a compensation. Hunting is Necessary :: Morality of Hunting Do animals have feelings? We may never know for sure, but for those of us who think they do, there are animal rights groups. For those of us who donÃ¢â¬â¢t think so, or just donÃ¢â¬â¢t care, thereÃ¢â¬â¢s indifference and thereÃ¢â¬â¢s hunting. The morality of sport and commercial hunting has been in question for centuries. I could open a economy size can of worms about fox hunting in England, whale hunting in Japan, and tiger hunting in Africa. I think itÃ¢â¬â¢s safe to say that most of us are supportive of protecting endangered species, but what about the plentiful fauna of Missouri? Chock full of birds, fish, deer, and rodents, should they be protected as well? In November of 1997, singer Fiona Apple teamed up with People for the Ethical Treatment of Animals (PETA), to speak out against Butterball and their Ã¢â¬Å"How To Cook A Turkey HotlineÃ¢â¬ . Ã¢â¬Å"Please join me in calling Butterball,Ã¢â¬ implored Apple, Ã¢â¬Å"to tell them there is no proper way to kill and cook these beautiful birds.Ã¢â¬ Okay, so maybe you love animals but youÃ¢â¬â¢re not a vegetarian. The next question is about the affects of one killed or injured animal on many. Take deer for example. Many hunters claim that any deer that escapes from a hunt later returns to the herd without suffering any ill effects. Even if they donÃ¢â¬â¢t get away, there is no damage done to the population and the hunters have done nothing but their part in keeping populations to a healthy low. Apparently, according to the League Against Cruel Sports, this is entirely untrue. The babies that eventually die of starvation are lost along with their mothers. They also same that by the end of a long day of running for their life, the deer may have lost so much body heat that they succumb to hypothermia and pneumonia. Another cause of deer fatalities during hunting season is myopathy, which is due to the stress and over-exertion of a long pursuit. The lactic acid builds up, which causes extreme pain, it breaks down muscle tissue. Death finally comes, usually as a result of kidney failure. The organizationÃ¢â¬â¢s website also lists a Ã¢â¬Å"pack of liesÃ¢â¬ . They are quotes which many have believed to be true but by scientific evidence and statistics, really arenÃ¢â¬â¢t. Ã¢â¬Å"Farmers currently tolerate deer on their farms and suffer consequent crop losses because the deer provide them with Ã¢â¬ËsportÃ¢â¬â¢ as a compensation.
Saturday, January 11, 2020
One of the main aspects of science fiction that sets it apart of almost all other genres is its ability to influence the direction of humankind. By stimulating a readerÃ¢â¬â¢s thoughts of the possibility of different futures, not only does science fiction serve as a popular source of entertainment, but it also encourages one to analyze the possible prospective effects of the generationÃ¢â¬â¢s powerholdersÃ¢â¬â¢ and their decisions.As a science fiction writer himself, Isaac Asimov once said, Ã¢â¬Å"Intelligent science fiction writers attempt to look at world trends in science and technology for plot inspiration and, in doing so, they sometimes get a glimpse of things that later turn out to be near the truthÃ¢â¬ (Asimov, page 79). Through the use of empires as the powerhouses of society, SF books like War of the Worlds and Foundation dig deep into the question of what would happen if societies continued to allow the progression of destructive and commercial technologies.Frank HerbertÃ¢â¬â¢s, Dune, also questions the future of the universe while shining a spotlight on the clash between humanity and the environment. By providing a glimpse of the future as a product of current technological change, science fiction helps an audience examine which way they want to shape the progression of human kind, and therefore provides a unique service to the world. Since the beginning of time, the purpose of technology has been to enable one to do something that otherwise would be impossible.Technology is an incredibly powerful tool, but with great power comes great responsibility. Serving as a symbol of power, positive technological development will generally distinguish a good empire from an evil one, in both the real world and the world of science fiction. In the novel The War of the Worlds by H. G. Wells, a Martian invasion leaves a previously invincible British Empire in ruins. The aliens violently expressive a total disregard for human life and the environment of earth. Weapons, called Heat-Rays are used against the humans and completely destroy everything in their way.These laser guns were a good prediction of future military technologies, resembling those of mass destruction known today. The bookÃ¢â¬â¢s use of mass destruction of both the human race and the environment draws attention to our own planetÃ¢â¬â¢s possible future if nuclear weapons were ever to be placed in the hands of enemies with merciless hostility. Perhaps one of the most famous SF writers of all time, Isaac Asimov has also expressed his distaste for destructive technologies. Ã¢â¬Å"The Earth faces environmental problems right now that threaten the imminent destruction of civilization and the end of the planet as a livable world.Humanity cannot afford to waste its financial and emotional resources on endless, meaningless quarrels between each group and all others. There must be a sense of globalism in which the world unites to solve the real problems that face all gro ups alikeÃ¢â¬ (Asimov, page 5). However, his book, Foundation, serves as an interesting contrast to the imperialistic warfare from The War of the Worlds. Focusing on a trend that the ideal progression of civilization may one day reach, this book introduces a pacifistic society in which violence is considered the last refuge of the incompetent.However, the environments depicted in Foundation are inconsistent with HerbertÃ¢â¬â¢s conception that a peaceful universe will also be rich in ecology. Given that violence was spoken as a thing of the past, and taking into consideration the environment of planets like Trantor consisted of civilization under a steel dome, this may further imply that violence and mass destruction have already taken their toll on universe of that time. This may suggest that total destruction of nature, by evil technologies, was what finally convinced humanity to become a pacifistic universe.AsimovÃ¢â¬â¢s use of ecology as a sacrifice made in order for peace among mankind questions if future pacifism will be possible before the misuse of technology annihilates Mother Nature forever. Conserving the environment seems to be a popular theme in SF, especially after the publication of Dune in 1965. This book depicts a future universe where even though a nuclear holocaust of the human race is not an issue, other powerhousesÃ¢â¬â¢ affairs continue to dominate in priority over the environment of planets. Dune encompasses an interesting parallel that would almost exactly predict current issues.Global wide controversy that major industrial accidents have significantly negative impacts on global environmental degradation is one of the main concerns among environmentalists today. These risks include human induced climate change, ozone depletion, and the loss of biodiversity, and if remain ignored will lead to the inhabitability of earth. DuneÃ¢â¬â¢s harsh desert environment may not have been a result of human interference with nature, but the f ailure to proliferate a lush green ecosystem, because of an empireÃ¢â¬â¢s concern of profit off the spice trade, does express concerns of global industrialization.This planet, originally known as Arrakis, is described as the empireÃ¢â¬â¢s wasteland, while at the same time being the most valuable planet in the universe. This inverse relationship between commercial gain and ecological richness advocates a need for major change in the distribution of power in a globally economy, especially aiming to put a halt to exploitation of earthÃ¢â¬â¢s natural resources by industrial power-headÃ¢â¬â¢s. Dune ultimately criticizes commercial empires for valuing profit over concerns for ecology, and above all pressures for change that will benefit the common good of humanity. What distinguishes us human beings from all the less advanced forms of life on earth is that, having at last become conscious of the challenge of survival, we have consciously undertaken to shape our own future. This re quires us to look ahead, even beyond the span of any single generationÃ¢â¬ (4). This quote, published by the Council of Foreign Relations in a journal for Foreign Affairs, surprisingly has no intentional relationship to SF. It does, however, coincidentally represent not only the current impact of science on progression of humanity, but also embodies the underlying theme of Foundation.Foundation is focused around a character named Hary Seldon, who uses the science of Psychohistory to predict the future of mankind. While conducting his research, Seldon discovers that the Galactic Empire, which is currently in power, will soon fall, and a new empire will not arise for thirty thousand years. Knowing that the time between empires will be nothing but barbarism, Seldon initiates a plan to create a compendium of all human knowledge, called the Encyclopedia Galactica, that will ultimately decrease the time of the dark age to one third of its original prediction.SeldonÃ¢â¬â¢s goal to imp rove the quality of life for the people of the collapsing empire, through knowledge, is significantly similar to environmentalistsÃ¢â¬â¢ research efforts to prevent the demise of earthÃ¢â¬â¢s ecosystems. Considering that crisis aversion through science has very much come to life, it can be concluded that SF can, to some extent, predict the future. A nuclear physicist, by the name of Dr. Ron Nielson, coincidently posses many of the characteristics of Seldon in Foundation, almost as if Hary had come to life. In 2005, Dr. Nielson published a book called The Green Handbook: Seven Trends Shaping the Future of Our Planet, which he described as an essential reference for anyone who cares about the future of the planet. It surveys not only the deterioration of our physical environment but also economic, social, and political trends that give an understanding as to how these critical issues can be addressed. There are many similarities between Dr. Nielson and Hary Seldon, but the most me aningful quality would be that both scientists advocate change in humanity for a cause that they will not be alive to redeem the benefits of.Unlike industry officials, who are only interested in immediate commercial gain, these two men embody the characteristics of a true SF hero; one who protects of the progression of the future of humanity. The hero of Dune, Paul, is a character of interesting complexity that also strives to change trends in the ecology of his planet, much like Dr. Neilson. Paul is different from his family and social class in the sense that he feels a great connection to the environment, similar to those of the native people of Arrakis, called Fremen.The Fremen dream of a surreal utopia in which the harsh desert environment is metamorphosized into a lush self-sustainable ecosystem, in which the scarcity of water is no longer an issue. With the help of the Fremen and an ecologist named Kynes, Paul is victorious against his greedy rival, the Baron Harkonnen. Paul e xhibited characteristics exactly opposite of the BaronÃ¢â¬â¢s ruthlessness. When a sandstorm endangered workers in the spice mines and a large shipment of spice, Paul did not hesitate to sacrifice the spice for the lives of his people.The book places a special stress on the absence of a sense of altruism and respect for nature in the antagonistÃ¢â¬â¢s character and empire. HerbertÃ¢â¬â¢s characterizations, that embody the struggle of good versus evil, are suggestive that drastic policy changes must be met by either a change in morals and values of the people in charge, or a complete overthrow of authorities by advocates who have righteous intentions for the future of mankind. The association of the word Ã¢â¬ËutopiaÃ¢â¬â¢ with the notion of nature makes the theme of environmentalism even more obvious in this novel.The novel is strongly suggestive that environmental problems of today cannot be ignored any longer. Frank Herbert and Dr. Neilson share a common objective of advo cating environmentalism through their writing. The difference is that Herbert incorporates it into fictional pieces of literature, while Neilson chooses a more scientific and direct path of expression. HerbertÃ¢â¬â¢s use SF literature, to push for a green movement by society, shows how SF can be used as a tool to improve scientific literacy and knowledge of future concerns associated with our current usage of technology. Science fiction ses a blend of entertainment and science to create, what some might, call more effective means of scientifically educating an audience. The impact of science fiction does not just stop at a mere introduction of scientific problems to the public. Plots of science fiction often offer possible plans of action to induce change and progression in a positive direction. In both Dune and Foundation, government or politics was used to bridge the gap between what was happening and what needed to happen. In these novels, as well as in real life, possesion of high political power is almost always a requirement for initiating radical change.In Dune, Paul inherited his fatherÃ¢â¬â¢s position and power. By joining forces with the Fremen, Paul became the leader of a mini-empire in hopes to put an end to the exploitation of the planetÃ¢â¬â¢s resources by the evil Harkonnens. It was not until Paul was named the new emperor of the universe, however, that his plans to change the planet into a garden paradise could finally begin. Dr. Neilson chose to end the preface of his book encouraging policy-makers, decision-makers, and journalists to use their influences and lifelong experiences to help steer away from the future taking an undesirable course of events.However, this encouragement does not give a concise solution the problem he lists in The Green Handbook. Applying concepts from the three SF books being analyzed, the process to change the course of the seven trends that Neilson feels are slowly degrading our planet, a high position of pow er among policy changers must first be obtained. A book by Michael Howes, called Politics and the Environment: risk and the role of government and industry, gives intense incite to what further needs to be done to save our planet.This book focuses on meeting the challenge of undoing environmental risks with more technical innovation and economic reform. It also shines a light on the roadblock that people who deny that there is any serious risk are causing, mainly those who benefit from industry. The struggle between those interested in commercial gain and those who attempt to advocate change to benefit the environment is realistic problem often portrayed in SF. Dune, Foundation, and War of the Worlds all express a common concern for what impacts destructive technologies, like weapons and exploitative industries, may have on the future of mankind.These books also seem to preach that good motives and compassion for humanity are qualities of good empires, while evil ones are still focu sed on the use of violence and greed. The power placed in the hands of the most influential people of the empire is also a symbol of responsibility of those to always make decisions for the greater good of humanity. Governments of todayÃ¢â¬â¢s nations could effectively avert future ecological crisis on earth by balancing power scientists and big industry officials. The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdomÃ¢â¬ (Asimov, pg 13). By taking a glimpse into the future, politicians that value the earthÃ¢â¬â¢s well-being can be the change needed to save the planet, ultimately making them heroes like Paul and Seldon. In this case, science fiction may also be useful tool in impacting the public to push for changes from politicians. The ability of the genre of SF to really impact the future of technology makes it the most relevant type of literature in current time.
Friday, January 3, 2020
HUMAN RIGHTS AND INTERNATIONAL COOPERATION FOR DEVELOPMENT SYLLABUS Professor: LucÃ a Ferreiro Prado. Phd on International Relations Email: firstname.lastname@example.org Course Description Human Rights and International Cooperation Development is a basic survey that will introduce you to a wide array of areas in the field of cooperation for development and, to a lesser extent, Human Rights. The first part of the course is comprised of three sections devoted to International Cooperation for Development and will comprise most of this subject. The second section of the course will be centered on Human Rights. Although it also has three sections, they will be a minor part of the course. Even though this course is taught in English, students shouldÃ¢â¬ ¦show more contentÃ¢â¬ ¦Topic 5: Main regulation on human rights 5.1 International Covenant on Civil and Political Rights 5.2 International Covenant on Economic, Social and Cultural Rights Topic 6: International Human Rights Organizations and States in charge of enforcing human rights regulations. BIBLIOGRAPHY 1) The book used in class is International Cooperation and Development is: HASLAM, Paul, SCHAFER, Monica and BEAUDET, Pierre (2012): Introduction to International Development: Actors, Issues and Approaches, Oxford: Oxford University Press. The book can be bought through Amazon orShow MoreRelatedHuman Rights and International Cooperation Development1520 Words Ã |Ã 7 PagesHUMAN RIGHTS AND INTERNATIONAL COOPERATION FOR DEVELOPMENT SYLLABUS Professor: LucÃ a Ferreiro Prado. Phd on International Relations Email: email@example.com Course Description Human Rights and International Cooperation Development is a basic survey that will introduce you to a wide array of areas in the field of cooperation for development and, to a lesser extent, Human Rights. The first part of the course is comprised of three sections devoted to International Cooperation for DevelopmentRead MoreThe Characteristics Of The Liberal Theory949 Words Ã |Ã 4 Pageshighlights the ideas of democracy, free trade, multilateral cooperation and a rule-based international society that respects sovereignty and human rights (Introduction to Global Politics), to establish an state of freedom and justice, we can clearly identify Japan as a liberal state. I would also divide the liberal theory in four different approaches: first, into the multilateral cooperation and acceptance of the international law and international system. Second, the multilateral approach structured onRead MoreTurkmenistan Law on Migration Essay611 Words Ã |Ã 3 Pagesgrowing numbers of persons estimated at about more than 700.000 annually- are trafficked across international borders against their will1. They include both sex slaves and labor slaves, with each category including both female and males, adult and children. World community considers the migratory processes as a phenomenon of humanitarian nature. Here, on the one hand, there the question arises about rights and freedoms of people, a deep interconnection between security of a migrant and universal securityRead MoreThe Peoples Republic of Bangedesh is Combatting Drug Trafficking863 Words Ã |Ã 4 Pagesadheres to the international effort in combating the illicit trade of drugs through multiple United Nations treaties such as the 1961 First Convention on Narcotic Drugs, the 1971 Convention on Psychotropic Substances, and the 1988 Convention against the Illicit Trade in Narcotics Drugs and Psychotropic Substances. Bangladesh stresses the need of addressing the illicit trade of drugs within the respective borders of Member States alongside an active participation of the international community throughRead MoreThe Political Control Over The World War II931 Words Ã |Ã 4 Pagespolitical control over the internatio nal sphere. Taking decisions is an important factor when we want to talk about power; they are the ignition point which enables politics and institutions work. Throughout the whole history, power is closely related with military forces and hard power; however, power is also represented by the consequences of proper manage of domestic policies, not only economically, but also socially, which can influence in both regional and international level, making the countryRead MoreThe World War II : Japan939 Words Ã |Ã 4 Pagesauthority to do something, the political control and the views of the country in terms of international influence (Oxford Canadian Dictionary). Throughout the whole history, power is closely related with military forces and hard power; however, power is also represented by the consequences of proper manage of domestic policies not only economically but also socially, which can influence in both regional and international level, making the country a power influence. Michael Foucault established that theRead MoreProblem: Human Rights Violations In Sino-Africa Cooperation1321 Words Ã |Ã 6 PagesProblem: Human Rights Violations in Sino-Africa Cooperation ChinaÃ¢â¬â¢s increasing presence in Africa has been exposed to international critiques for human rights violations. Rampant land grabbing by Chinese companies, labor abuses in Chinese factories and farms, and ChinaÃ¢â¬â¢s close bonds with authoritarian governments are three major problems that have become protuberant, impeding the progress of ChinaÃ¢â¬â¢s Ã¢â¬Å"Going-AbroadÃ¢â¬ strategy in Africa. Take ChinaÃ¢â¬â¢s footprint in the African agricultural sectorRead MoreDemocracy In Australia Essay1602 Words Ã |Ã 7 Pagesremain vigilant when interacting or doing business in China. Australia has joined strong allies the US, Japan and other Europe to condemn Chinas human rights violation and its commitment to restore international order on the United National Human Rights Council (Wen, 2017). In the 21st Century Australia is lobbying to ensure everyone have the same rights, treatment, equality before the law and equality of education, and healthcare, freedom of speech, free to worship and equality of opportunity forRead MoreEuropean Union Foreign Policy In A Changing World Summary896 Words Ã |Ã 4 Pagesregional cooperation ii.Amelioration of human rights iii.FurtheranceÃ of democracy and virtuous governance iv.Impediment of fierce conflicts and v.Campaign against global crime The chapter continues on to recount the historical process through which the foreign policy objectives were determined. Next the author identifies some of the obstacles that the EU faces in the attempt to build a common foreign policy. Some of the obstacles identified are for instance the fact that the international system isRead MoreNgo Is An Acronym That Means Non Governmental Organization1656 Words Ã |Ã 7 Pagesmeaning is broader than private development organization. According to the United Nations, the NGO groups may include service organizations in order to profit foundations, educational institutions, churches and hospitals. However, this name has been accepted by the entire international community to refer more specifically to non-profit organizations involved in international development with various programs abroad, or local actions related problems development (pressure group, study organizations